I was asked to share my thoughts by Todd Rhoade on the topic of Patience vs. Persistence. I truly believe this is one of the greatest challenges we face in our pursuit of purpose.
Last year, I had lunch with a very successful marketing professional. He had been impacted by the message in the book I’d recently written, and asked if we could get together to chat about the principles within. After about an hour of meaningful dialogue, our conversation shifted. “Todd, you’ve got to get this book out to the masses. Everyone needs to read it,” he exclaimed with urgency in his voice. “There’s so much you could be doing to get it on the fast track.” As he continued, I listened quietly, nodding occasionally to affirm his ideas. Finally, in response to my nonchalant attitude, he sighed, and with frustration in his voice, asked me point blank; “What’s your goal for this thing, Todd?” After a short pause I answered, “obedience.“ Needless to say, this was not the answer he was expecting.
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